See our next project
The Fire Tower Race began in 2020. Race directors Jamison and Lisa asked themselves: How can we get more women to the start line? So, they partnered with trainer Nora Bird to offer free training to any woman attempting her first 50K at their race. In 2025 we’ll be following this incredible group of women as they take on their next exciting challenge in ultrarunning. Filming will take place throughout the summer with a launch planned for spring 2026. We hope you’ll stick around for the journey.
Our 2023 Project
In 2023, we embarked on a journey to capture the heart and soul of the Midwest ultra-running scene. Over the course of five races and more than 150 hours of footage, we discovered the inspiring stories of remarkable athletes pushing their limits.
The Ultra Pickle Project brings these stories to life, following three extraordinary women at the top of their game and three brave first-timers taking on the challenge of Superior 100, one of the toughest races in the Midwest. This documentary celebrates the grit, determination, and community spirit that define Midwest ultra-running—told by the runners who live it.
Shout Out to Our Sponsors
A little preview of what we’ve been up to this past fall. So much more in 2023.
Here we go
Why Pickle Juice?
Trail and Ultra runners are a strange bunch. Happy to beat the rooster out of bed, push ourselves to exhaustion, eat whatever will stay down. Sometimes we’re lost metaphorically and literally, but through the miles and with the help of humble pickle juice, we find ourselves. Join us on a new trail that celebrates the Midwest trail-running community and shares all our stories in a new film we’re making with all of you. Can’t wait to talk to you.
We Love Sponsors.
We need sponsors in all shapes and sizes. If you’d like to help out
please send us a note.